Move over K-beauty, J-beauty is the (not quite so new) kid on the block this year. Beauty brands from Korea have been dominating the skincare industry for quite some time, but they aren’t the only products out of Asia that are making an impact. Japanese beauty brands are making a comeback in 2018, and industry experts are all on board.
What all the fuss is about
Equal parts science and nature, Many of the Japanese products focus on a traditional outlook, with a modest, minimalist perspective towards beauty. They are unassuming, rich in heritage and culture, and know the value they bring to the table. They offer a quiet wisdom that only years of knowledge and experience can pull off.
Natural solutions? Yes please!
What we love about J-beauty is the focus on long-term solutions instead of quick fixes. Their products don’t claim to fix your beauty problems in one swift swoop, nor should they. We love the idea of taking better care of your skin by being mindful of the products you use for continuing results, instead of Band-Aid solutions that merely cover the issue. Their focus on high quality natural products, and low maintenance rituals is also right up our alley.
Japan houses some of beauty’s major players, like the brands Shu Uemera, Shiseido and DHC. Trends like oil cleansing might just now be making waves in western culture, but J-Beauty brands have been on board since they initiated it in the 1960s.
All in all, it’s not really a matter of who’s in and who’s out. There’s enough room in the beauty game for us all to play. Take the time to learn a little more about current trends, and figure out which is the best fit for your skincare needs and lifestyle. If you’re looking for a simpler, sophisticated approach to your beauty basics that are rooted in nature, J-beauty just might be the trend for you to try this year.